Here Kellemen is discussing the need to know those we speak the word of God to. He uses Paul’s interaction with the Stoics and Epicureans in Acts 17:
After Paul opens his heart and his eyes [to the people in the Areopagus], he opens his mouth and the Word. He reasons with them where they are–in the marketplace and in the Areopagus. He feels compassion for their lost culture, but doesn’t give in to their culture. He offers their culture a biblical message in a culture-specific manner…
We need to follow Paul’s model. He is not culturally influenced; he is culturally informed so he can be a culture influencer for Christ.
Bob Kellemen, Equipping Counselors for Your Church, 58